Topic: Arnold Schwarzenegger

Why Having a Vision Is the Key to Arnold Schwarzenegger's Success

Adweek's 2016 Brand Visionary on his persistent drive

It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Arnold Schwarzenegger Wishes He Were Running for President This Year

Adweek's 2016 Brand Visionary on his life in movies, politics and advertising

If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election. In his perfect world, he'd be casting a ballot for himself. That…

Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?

Spotlight turns on NBC’s reboot

During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice. The footage…

Arnold Schwarzenegger Will Take Over for Donald Trump as Host of 'Celebrity Apprentice'

NBC cut ties with the GOP front-runner in June

Arnold Schwarzenegger will be the next host of NBC's Celebrity Apprentice, the network announced. The actor turned twice-elected California governor will take over for Donald Trump, the only host the competition…

Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership

Hasta la vista, bottlenecks

Move over Siri, here comes Ahh-nold. For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won't be able…

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light

A-lister confirmed for celebrity-packed spot

UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at…