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Topic: Armani

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

After a few posts, the brand has competitors beat

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. Chanel posted its…

Details Uses Bloggers for Native Advertising

Helps brands like A/X Armani Exchange, Prada promote fall looks

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work…

Perspective: The Backhand Boys

Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

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