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Topic: Argentina

No Means Yes in Schneider Beer's Somewhat Rapey Salute to Immature Men

Everything takes time to grow up

Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing…

Ad of the Day: BGH

Exhibitionism gives way to sadism in the air-conditioning company's latest distressing spot

It is summer in Argentina, and there is a man staring out his window at you. The heat has gone to his head. Miserable 90-degree days transform him from harmless curmudgeon…

The Spot: The Bottle Boy

Andes beer uses over-the-top melodrama to pitch basic innovation

IDEA: What's the point of a wide-mouth bottle? It makes beer easier to drink. But that's … kind of boring. Couldn't someone think of a more exciting purpose for it,…

Ogilvy's 'Rugbeer' Vending Machine Dispenses Bottles When You Tackle It

An inversion of Coke's Hug unit

To placate northern Argentina's rugby fans and their insatiable lust for hitting things really hard, Ogilvy created a "Rugbeer" vending machine for local beer Cerveza Salta. You have to tackle…

Nursing Home Turns Out to Be Perfect Setting for Condom Ad

Old man learns a lesson a bit too late

An assisted-living facility would seem to be an unpromising location in which to set a condom ad. But Young & Rubicam's Buenos Aires office proves otherwise in this amusingly overwrought…

Beer Brand Concocts Crazy Hiding Places for That Last Bottle

Andes returns with another bro-friendly stunt

¿Dónde está la cerveza? Del Campo Nazca Saatchi & Saatchi's past work for Andes beer was special because it broke through the fourth wall in big ways, extending its over-the-top…

DirecTV Introduces Advertising's Weirdest-Looking Baby Yet

Everyone sees what they want to see in this kid

Who does that adorable, pudgy little baby look like? Maybe it's his father. Maybe his grandpa. Maybe the milkman. Probably he's an awkward mashup of one relation's beady eyes, another's…

Ad of the Day: Staples

There are better ways to spruce up your office than screensaving it into shape

Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story. A new Staples spot from David, the Ogilvy & Mather-owned ad agency that…

Tiny Man Frolics in Giant Cleavage in Fiat Ad

Pure class from Leo Burnett

A new campaign by Leo Burnett Argentina promotes the Fiat Palio as "The car for the best time of your life," even if you're the kind of shallow moron who…

Argentina Angers Britain With Falklands-Themed Olympics Ad

Fernando Zylberberg trains on the islands

There's nothing like a little gratuitously aggressive nationalism to build drama and suspense ahead of the Olympic Games. Argentina is providing just that with a new commercial starring Fernando Zylberberg,…

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