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Topic: Archer

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s…

FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Branded content debuts online today

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for…

How It Feels to Become the Face of a Generation's Shrugging Indifference

After modeling for Archer's Cheryl, I realized I'm as lost as she is

Back around 2008, I posed for photographs for my friends who worked at a small animation company run out of a shack-like bungalow in East Atlanta. I stood in front of…

The Long, Strange, Impossible Journey That Brought Archer to Television

Creator Adam Reed's story is as odd and surprising as any given episode

Really, the best way to get a gig that eventually lands you in the driver's seat of the funniest show on TV is to walk into Turner headquarters in Atlanta…

Archer Runs Revealing Banner Ads in Reddit's Nude-Photo Forum

Saucy FX cartoon knows its niche

How do you market an animated comedy about a horndog spy? Duh—post ads on a NSFW Reddit forum, where tons of young horndogs in your target demographic are hanging out…

The 10 Most Epic TV Show Promos of 2013

Mobsters and butt cracks and thrones, oh my!

It was a mixed bag for TV generally in 2013, but not a bad year for TV promos—in fact, some of the most inventive ads on the dial (or the…

FX's Archer Finally Goes Full Danger Zone in New Promo

Top Gun spoof is a long time coming

Well, they finally went and did it. After four solid seasons of douchebaggy secret agent Sterling Archer bellowing "DANGER ZONE!" in a Logginsy falsetto, FX has re-created the hilariously self-serious music…

The Five Best Brand Activations We've Seen at Comic-Con

A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

FX Shuffles Deck as It Prepares Spinoff Launch

Three upped to president; FXX makes first series pickup

As FX Networks prepares to launch a new standalone comedy channel, CEO John Landgraf has elevated three of his lieutenants to the rank of president. FX veterans Nick Grad and Eric…

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