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Topic: Apple

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

Here's How Samsung Gloatingly Responded to Apple's Larger iPhone Screens

New ad says I told you so

This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

Can Apple Win Over Retailers With Its Digital Wallet?

Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

Is Apple's 'Perspective' Film a Bit Too Much Like OK Go's Recent Viral Video?

Band says it even pitched the company on the general idea

Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go? The band seems to think so and…

Everything Marketers Need to Know About Apple's New iPhones and Watch

Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

Here Is Apple's Ad Celebrating the Surprise Release of U2's New Album

Get it free on iTunes through Oct. 13

Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs…

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants'

Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

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