Apple | Adweek Apple | Adweek
Advertisement

Topic: Apple

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

Analyst: Apple TV Is Coming Next Year, Seriously Russell Simmons, Elon Musk also speak at Business Insider conference

Noted Apple prognosticator Gene Munster, an analyst at Piper Jaffray, said that Apple will launch a disruptive TV next year. Of course,  Munster has said that each of the last…

November 12, 2013, 8:27 PM EST

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

Apple Won't Let App Marketers Feature Its Gold and Colorful iPhones Only silver, gray and blue devices allowed

Given the slick and supple advertising Apple has cranked out for its new iPhone models, specifically the gold 5S and brightly colored 5C, you'd assume the tech giant is proud…

November 1, 2013, 10:20 AM EDT

Apple Lands 3 Spots Among Top YouTube Brand Videos But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

October 30, 2013, 12:01 AM EDT

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Is Apple Set to Take On TV? Cook hints that company is in position to deliver new products

Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step…

October 28, 2013, 8:39 PM EDT

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

Ad of the Day: Walter White Will Make You Want to Buy an iPad Air Apple taps Bryan Cranston to narrate TV spot

It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the…

October 24, 2013, 2:27 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Advertisement