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Topic: Apple

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

October 11, 2012, 8:20 AM EDT

Samsung Punches Apple Again, and It Hurts So Good 72andSunny campaign improving with age

Samsung's ads are suddenly cooler than Apple's. There, with tears in my eyes and fingers trembling on my Mac keyboard, I wrote the words I never thought I'd write. Seriously,…

September 20, 2012, 10:16 AM EDT

iPhone 5's 'Rubberband' Feature Allows It to Swell Into an iPad Aatma's concept models now just getting silly

Aatma Studio has a habit of rolling out prediction videos for Apple products, inadvertently making them way cooler than the real thing. Its latest concept clip, for the imminent iPhone…

September 6, 2012, 9:33 AM EDT

Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot TBWA's celebrity series continues

Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to…

July 24, 2012, 5:33 AM EDT

If Every Ad Were an Apple Ad, You'd Be Horribly Bored 'Applefied' creative tests the limits of minimalism

Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary.…

July 18, 2012, 11:39 AM EDT

DDB Inverts Apple's 'Crazy Ones' Copy in Tribute to Ordinary People Not everyone can be a genius

We can't all be Gandhi or Picasso or Bob Dylan—or Steve Jobs, for that matter. That's the message delivered in this cheeky print ad (full image after the jump) from…

May 9, 2012, 10:52 AM EDT

Another Glimpse at the Super-Cool iPhone of the Future Imaginary features again outpacing the real ones

Apple products may offer cutting-edge design and functionality, but it's not cutting-edge enough—at least according to the digital designers who keep making snazzy videos imagining currently unachievable prototypes. Aatma Studio…

May 2, 2012, 10:05 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT

36 Most-Viral Apple Ads Ever A celebration of the company's 36th birthday on Sunday

Apple was founded on April Fools' Day in 1976. But in advertising, as in almost everything else, it's been no fool at all. To celebrate the company's 36th birthday, Unruly…

March 29, 2012, 2:43 PM EDT

iPad 3 Concept Model Surely Blows the Real iPad 3's Pants Off Enjoy a little 3-D multiplayer hologram

Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of…

March 2, 2012, 11:54 AM EST