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Topic: Apple

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It

But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

Smartphone Ads Infiltrate YouTube, Led by Moto X's Lazy Phone

Smartphones account for six of top 10 branded videos on YouTube last week

The Moto X Lazy Phone ad is a true hit on YouTube. After garnering 7 million views in just three days, the spot (starring a Spin Doctors lookalike per @Chris_Heine) has generated…

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C

Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

Motorola 'Lazy Phone' Spot Gets 7 Million Views in 3 Days

Google brand pushes voice-recognition feature

Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing…

Consumers Like Microsoft Nokia Deal, At Least Based on YouTube Numbers

Nintendo, MotoX command top spots on VideoWatch brand video ranking

In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a…

Apple and Samsung Users Remain Violent Half-wits in Latest Ad for Windows Phone

Roman Coppola's sequel spot

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the…

Windows Tablet Passes, iPads Fail in Microsoft's Back-to-School Ad

Lenovo Yoga is more flexible

Microsoft's new back-to-school ad for Windows 8 tablets—here, the Lenovo Yoga in particular—is being touted, at least by CNET, as another huge diss against the iPad. It is, of course,…

Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime

Better than brand's 'designed by' work, though

Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar…

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet

Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

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