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Topic: Apple

Consumers Like Microsoft Nokia Deal, At Least Based on YouTube Numbers

Nintendo, MotoX command top spots on VideoWatch brand video ranking

In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a…

Apple and Samsung Users Remain Violent Half-wits in Latest Ad for Windows Phone

Roman Coppola's sequel spot

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the…

Windows Tablet Passes, iPads Fail in Microsoft's Back-to-School Ad

Lenovo Yoga is more flexible

Microsoft's new back-to-school ad for Windows 8 tablets—here, the Lenovo Yoga in particular—is being touted, at least by CNET, as another huge diss against the iPad. It is, of course,…

Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime

Better than brand's 'designed by' work, though

Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar…

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet

Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

CP+B's clever spot goes viral

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8…

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons

Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite

Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

Steve Jobs Memorial Site Designed in Style of the Original Mac OS Interface

Click around like it's the '80s

A new startup called Rememberum, which gives people tools to create online memorials to their loved ones, has unveiled a promotional example for Steve Jobs—a site most notable for being…

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