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Topic: Apple

Another Glimpse at the Super-Cool iPhone of the Future Imaginary features again outpacing the real ones

Apple products may offer cutting-edge design and functionality, but it's not cutting-edge enough—at least according to the digital designers who keep making snazzy videos imagining currently unachievable prototypes. Aatma Studio…

May 2, 2012, 10:05 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT

36 Most-Viral Apple Ads Ever A celebration of the company's 36th birthday on Sunday

Apple was founded on April Fools' Day in 1976. But in advertising, as in almost everything else, it's been no fool at all. To celebrate the company's 36th birthday, Unruly…

March 29, 2012, 2:43 PM EDT

iPad 3 Concept Model Surely Blows the Real iPad 3's Pants Off Enjoy a little 3-D multiplayer hologram

Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of…

March 2, 2012, 11:54 AM EST

Apple's iPhone TV Ads: The Complete Campaign All 89 TBWA spots so far, beginning with the first teaser

Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was…

February 23, 2012, 11:40 AM EST

Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids Brand takes another shot at Apple's iPad

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a…

February 10, 2012, 11:37 AM EST

Samsung Makes Fun of Apple Fans Again in Super Bowl Spot Teaser released by 72andsunny

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip…

February 1, 2012, 2:57 PM EST

Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser Will it really dent the iPhone?

Samsung will try hard to sell us a line about Apple in its upcoming Super Bowl commercial by 72andsunny, but I'm not buying. As in the client's similarly themed spot…

January 23, 2012, 8:51 AM EST

Siri Is Santa's Helper in Christmas iPhone Ad He gets directions and more in latest Apple spot

The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…

December 19, 2011, 9:27 AM EST

All You Need Is Love, Says Latest iPad 2 Spot Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

November 22, 2011, 11:43 AM EST