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Topic: Apple

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial

Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

Luxury Brands Are Still Casting a Leery Eye Toward Social Media

Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

Could Alibaba Rescue Apple Pay?

Jack Ma may bring mobile pay system to China

Could an Apple-Alibaba alliance be in the works? The two formidable tech companies have started a well-choreographed dance around Apple's new mobile payment system, Apple Pay, which some big retail chains…

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media

This strategy is a head-scratcher

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of Best Global Brands

Each has a brand value exceeding $100 billion

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained…

Amazon Will Open a Pop-Up Store in New York City

Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

Top 10 Web Video Series: Apple Bendgate Test Goes Viral

IPhone 6 curves under pressure

After reports that the iPhone 6 Plus was warping due to the pressure applied when the phablet was placed in the front pocket of tight pants, Unbox Therapy put the…

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