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Topic: Apple

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Are Advertising Agencies Glamorous Enough to Attract Hollywood Creatives?

Why some are taking the leap

Creative professionals who just a few years ago would have shunned the agency and branding worlds are working off a new script today, seeking jobs at shops and, in some…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

Ad of the Day: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

Seven ads dive deeper into the dreamland of real-world utility

Apple has added seven new 15-second Apple Watch commercials to the six unveiled earlier this month, and this round gets some extra star power from actress Chloë Sevigny, musician RZA…

To Compete in the Talent Wars, Brands 'Promote From Within'

And gear campaigns toward their own employees

Five years ago, BASF discovered it had an image problem—among its own people. Following a survey of 17,000 North American employees, the chemical manufacturer learned that many held surprisingly negative perceptions…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Facebook and YouTube Stats Show the Buzz About 'Steve Jobs' Is Huge for a Biopic

20 million video views so far

If any CEO is known for creating buzz before a product launch, it's Steve Jobs. Apple's co-founder was the king of hype. Now, his legacy is being measured in a…

The Steve Jobs Movie Includes Historical Cameos by These 12 Tech Brands (Besides Apple)

The film opens nationwide Oct. 23

The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will…

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