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Topic: Apple

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

June 19, 2013, 2:36 AM EDT

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

June 17, 2013, 3:43 AM EDT

Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads CP+B's clever spot goes viral

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8…

May 24, 2013, 11:59 AM EDT

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

April 29, 2013, 3:00 PM EDT

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

April 29, 2013, 1:34 PM EDT

Steve Jobs Memorial Site Designed in Style of the Original Mac OS Interface Click around like it's the '80s

A new startup called Rememberum, which gives people tools to create online memorials to their loved ones, has unveiled a promotional example for Steve Jobs—a site most notable for being…

April 4, 2013, 1:43 PM EDT

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some…

March 29, 2013, 1:21 PM EDT

Conan O'Brien Makes a More Honest iPad Commercial What we really use those tablets for

Conan O'Brien's fake iPad commercial, meant as a parody of the latest Apple spots, including the one on the Oscars, isn't exactly groundbreaking (porn? on computers? why, I never!). But…

March 1, 2013, 9:44 AM EST

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

January 2, 2013, 12:48 PM EST

Apple Is Thankful for the iPhone 5 in New Turkey Ad Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

November 21, 2012, 8:42 AM EST

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