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Topic: Apparel

Kate Upton Attracts World's Nastiest Creatures in New Ad Foul-mouthed cockroach spot from Zoo York

Last we saw supermodel and Sports Illustrated cover girl Kate Upton, she was wolfing down a 740-calorie Carl's Jr. burger packed with jalapeño peppers and 47 grams of fat. Ha!…

March 15, 2012, 1:25 PM EDT

Mr. T Pitches Old Navy Tees in Fun Infomercial Parody With Anna Faris Two minutes of inspired silliness

I pity the fool who thinks Mr. T will ever go out of style—or that I would refrain from opening this story with the catchphrase of the aging '80s icon.…

March 14, 2012, 8:37 AM EDT

Bear Grylls Still Wearing the Pants, at Least in Dockers Ads Fired Discovery star in new campaign

Discovery Channel reportedly terminated its relationship with Bear Grylls this week over a contractual dispute—which would seem to be unfortunate timing for Dockers, which is in the midst of rolling…

March 13, 2012, 2:18 PM EDT

Sears Wins Contest for Most Inappropriate T-Shirt of the Year Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

March 6, 2012, 12:30 PM EST

Bloody Parking-Lot Crime Scene: A Wrangler Production? 'Found footage' sure has a lot of jeans in it

No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand…

March 2, 2012, 12:49 PM EST

The Spot: She's Gotta Have It Athleta's 'Power to the She' campaign builds a brand around apparel that has it all, for women who want it all

IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports…

February 28, 2012, 5:45 AM EST

Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries Come on, you know you want them

Asking someone to sniff your pants probably counts as sexual harassment, but what if the jeans smelled so nice, they just had to be sniffed? I'll assume that Naked &…

February 16, 2012, 8:21 AM EST

James Franco Tries Advertising, Directs Spots for Seven Jeans What took him so long?

Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer…

February 8, 2012, 2:21 PM EST

Affliction Clothing Now Taking Its Cues From 'Braveheart' New spot feels like Levi's, but is still a step forward

Affliction, a clothing brand much maligned by its association with douchebags and its frequent appearances on Jersey Shore, is trying to reclaim some of its hardcore appeal in a new…

January 17, 2012, 1:11 PM EST

Androgynous Man Models Push-Up Bra in Dutch Retailer's Ads Andrej Pejić goes up a few cup sizes

This is pretty great. HEMA, a retail chain in the Netherlands, is sneakily advertising its push-up bras by having a man wear them in the advertising. It's not just any…

December 13, 2011, 10:46 AM EST