Topic: Apparel

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails

Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

Nike's New Women's Athletic Tights Cut to the Bone

Skeleton prints are pretty groovy

We've reached the point where having a skeleton is bold and empowering, judging by Nike's new X-Ray Bones women's athletic tights. They do look pretty cool. And as Blisstree's Hanna…

Glenn Beck Selling New Line of Jeans to Manly American Rocket Builders

Take that, Levi's

Real men build rocket ships with their bare hands. Real men wear Glenn Beck jeans. They're American jeans, partly because they were made in America but mostly because Glenn Beck…

Mind the Gap! First Advertiser Jumps Aboard the MetroCard

Card gets you 20 percent off at Gap in NYC

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…

Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing

Peek at Adriana Cernanova's lingerie

Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…

Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo

A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…

High-Tech Socks Easily Sorted With Embedded Microchip, iPhone App

Samy Liechti proudly shows off his invention

Have you ever wondered to yourself, Why isn't there a microchip in my sock? No, you haven't. Because it is a sock, and not a computer. But Samy Liechti, founder…

Top 10 Commercials of the Week: Aug. 31- Sept. 7

These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

Maru, the Internet's Top Cat, Goes to Work for Uniqlo

Japanese clothier also taps Joe Montana for ads

Joe Montana won four Super Bowls quarterbacking the San Francisco 49ers. Maru the cat couldn't throw a forward pass to save his life. Unlike some pitch-kitties, he doesn't even have…