Apparel | Adweek
Advertisement

Topic: Apparel

DDB marking 'virgin thighs' with advertising

From DDB New Zealand: "With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their…

March 1, 2011, 12:33 PM EST

Levi's 'asscam' sees all you perverts leering

Continuing its rigorous research into women's butts, Levi's (and ad agency Colenso BBDO) hooked up an "asscam" to one Australian lady's backside, and filmed the results. The exposé revealed about…

February 25, 2011, 12:45 PM EST

Kim Kardashian Clone Cutesies Up Old Navy

This Old Navy commercial is great. I honestly, truly like it. It's called "Super C-U-T-E." And that's exactly what it is: cute! See how they spelled "cute" with caps and…

February 25, 2011, 9:36 AM EST

LBJ was *nuts* for lightweight Haggar pants

If you've ever wondered what Lyndon B. Johnson's middle initial stood for, it's probably "Bunghole." Or maybe "Balls." OK, so it's actually "Baines," but he still seems disturbingly comfortable with…

January 26, 2011, 12:20 PM EST

Norway discovers punk via XXL clothing ad

Like most folks, when I think of Norway, what comes to mind are '70s punk-rock haircuts. Which brings us to this busy, noisy, longish yet likable spot for clothing retailer…

November 18, 2010, 1:26 PM EST

Should Wrangler keep or ditch Brett Favre?

Brett Favre is embroiled in a rather unseemly controversy. Deadspin published embarrassing voicemails that the married Minnesota Vikings quarterback allegedly sent to a sideline hostess when he was with the…

October 18, 2010, 12:32 PM EDT

Men's clothing that turns guys into girl-toys

Here's a twist on the Axe marketing theme. In the spot below for Jack & Jones, a European jeans and jackets company, a sensitive guy wanders sadly through life, complaining…

October 15, 2010, 1:09 PM EDT

People not falling in love with new Gap logo

Gap introduced a new logo yesterday, ditching its well-known white text on a blue square for simple black Helvetica text and a smaller blue square that intersects with the…

October 6, 2010, 2:22 PM EDT

Snuggie learns new dance called 'Macarena'

The makers of the Snuggie, the "blanket with sleeves," are taking their advertising into new realms of camp with a series of "Snugarena" ads, in which people in Snuggies…

August 24, 2010, 10:14 AM EDT

Levi's taking a closer look at women's butts

The world faces many daunting challenges: climate change, ethnic conflict, economic disparity. Add to that the Herculean task of categorizing the world's many female butt types and matching them…

August 17, 2010, 11:37 AM EDT

Advertisement