Apparel | Adweek

Topic: Apparel

Ad of the Day: Columbia Sportswear Meet the brand's anti-spokesman, Wim Hof, the one crazy fool who'd rather go almost naked in the Arctic

Wim Hof doesn't mind prancing through the Arctic cold in nothing but his shorts. For the rest of us, Columbia Sportswear suggests trying its battery-powered, electrically warmed line of Omni-Heat…

November 8, 2011, 10:38 AM EST

The Spot: Trash Talkers Alec Baldwin and John Krasinski trade insults—on behalf of the Yankees and Red Sox—for New Era baseball caps

GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011…

September 22, 2011, 7:11 AM EDT

Vooray's Ludicrous Lake-Jumping Video Is Neck-Breakingly Awesome Who's up for a ride?

We've seen giant waterslides on YouTube before, and have come to expect footage from them to be extensively doctored. But this clip, filmed last Saturday in Paradise, Utah, and released…

September 1, 2011, 2:48 PM EDT

JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework' Retailer grovels on Facebook

And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do…

August 31, 2011, 12:21 PM EDT

Dennis Hopper Lives! (And He's Selling Vans Shoes and Apparel) Late actor looms large on NYC and L.A. billboards

Dennis Hopper—undead, gigantic and loose on the streets of New York and Los Angeles? This is a bad trip, man! In fact, it's an ad campaign by skater brand Vans…

August 16, 2011, 8:40 AM EDT

Kate Moss-Inspired 'Nothing Tastes as Good as Skinny Feels' Ads Banned in U.K.

While Australia frets about aggressive M&M's, the U.K.'s Advertising Standards Authority is taking on a worthier target (for once): anorexia. The board has just banned Zazzle ads for children's T-shirts…

August 10, 2011, 8:42 AM EDT

Levi's Thinks It's a Good Time for Riot Imagery in Ads Questionable timing for new European spots

It's a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It's odd, then, that Levi's isn't at…

August 9, 2011, 12:42 PM EDT

Ad of the Day: Gap Brand gets real with documentaries about its 1969 denim design team

If you're just the average artsy young consumer, Gap really wants you to buy its jeans. The clothier is rolling out a major new advertising push that seeks to position Gap…

August 2, 2011, 1:03 PM EDT

Clothing Brand's Lolitas Seduce and Torment Aging Security Guard

Speaking of elder abuse (see: the recent DirecTV ad)‚ teen brand YMI has a raging good time siccing a couple of Lolita types on an ancient security guard in the…

July 19, 2011, 12:22 PM EDT

Levi's Blows Up Berlin Walls in Attempt to Look Cool

Watching things explode on camera is really cool. Just ask Michael Bay. Or Levi's and Wieden + Kennedy Amsterdam. The agency turned to Portuguese street artist Vhils to help create…

July 14, 2011, 5:38 PM EDT