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Topic: Apparel

Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign of Holiday Stress Elizabeth Banks directs new spot

How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose"…

December 2, 2013, 10:54 AM EST

Drink Up the Great Outdoors With Patagonia's New Organic Beer Partnership with New Belgium Brewing

Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd…

November 13, 2013, 9:36 AM EST

If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You Founder blames fabric woes on 'some women's bodies'

UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will…

November 7, 2013, 4:02 PM EST

Christopher Walken Is the World's Weirdest Tailor in Crazy Danish Clothing Ads Shear madness from Jack & Jones

As an actor, Christopher Walken can effortlessly stretch from insanely intense to intensely insane. The cooler end of his range comes into play in these darkly stylish spots by Copenhagen…

October 16, 2013, 9:56 AM EDT

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

October 7, 2013, 9:46 AM EDT

Underwear Models Tightrope the Alps to Debut Fall Catalog Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

October 4, 2013, 9:55 AM EDT

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

September 13, 2013, 9:51 AM EDT

Ladies, Hanes Wants to Know the Color of Your Panties And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

August 2, 2013, 10:14 AM EDT

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

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