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Topic: Apparel

Crotches Are King in Betabrand's Test of 30 Different Ad Photos

This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses

Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work

Made of frequency-resistent materials

Tired of texts and phone calls, or all those Snapchats from Taco Bell? Find yourself checking your Klout score while walking down the street? Scrolling Instagram for the fifth time…

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign

Want fashion with that?

Amy Poehler is back to grilling strangers about their Old Navy outfits. Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a…

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

Is This Obscure European Sock Company the World's Worst Advertiser?

Ads have incest, nudity, profanity, euthanasia

There's dark humor, and then there's morbid humor. And then there are these French-made ads for Burlington socks, which likely don't qualify as any sort of humor whatsoever.  The brand's newest…

If Patrick Bateman Were a Hipster, He'd Kill For Denham Jeans

Brand remakes American Psycho

What if Patrick Bateman were a hipster? It would look a lot like this brilliant remake of two American Psycho scenes, updated for our decade of obsessive beard cultivation and…

Simple, Revolutionary Lingerie Ads Feature Beautiful Models and No Photoshop

Aerie gets real

If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign. The sister brand of American Eagle markets…

Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign of Holiday Stress

Elizabeth Banks directs new spot

How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose"…

Drink Up the Great Outdoors With Patagonia's New Organic Beer

Partnership with New Belgium Brewing

Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd…

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