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Topic: Apparel

Underwear Models Tightrope the Alps to Debut Fall Catalog Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

October 4, 2013, 9:55 AM EDT

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

September 13, 2013, 9:51 AM EDT

Ladies, Hanes Wants to Know the Color of Your Panties And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

August 2, 2013, 10:14 AM EDT

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good? Teaser with Stephanie Gilmore provokes outcry

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some…

July 9, 2013, 10:45 AM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

Creepy German Ad Shows Off World's Roomiest and Toastiest Winter Coat Relax with me by this roaring fire

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters…

April 30, 2013, 9:21 AM EDT

Slip Into Underpantones, Underpants That Come in Pantone Colors Impress your nerdificant other

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with…

April 11, 2013, 2:00 PM EDT

How Did Amazon End Up Selling T-Shirts With Ridiculously Offensive Slogans? Blame it on automation run amok

Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a…

March 21, 2013, 2:07 PM EDT

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