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Topic: Apparel

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign

CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

Board Shorts Maker Unleashes Craziest Ad Ever About the Evils of Chafing

Painful stuff from Turq Sport

Surfers! Dude-bros! Rejoice! Swim shorts maker Turq Sport is here to save you from the beach's most evil of villains. Yes, that's right—chafing. In this delightfully campy spot, we see how…

Sarah Harbaugh and Jon Gruden Fight the Scourge of 'Dad Pants' for Dockers

Jim's wife has seen enough

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden…

Crotches Are King in Betabrand's Test of 30 Different Ad Photos

This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses

Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work

Made of frequency-resistent materials

Tired of texts and phone calls, or all those Snapchats from Taco Bell? Find yourself checking your Klout score while walking down the street? Scrolling Instagram for the fifth time…

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign

Want fashion with that?

Amy Poehler is back to grilling strangers about their Old Navy outfits. Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a…

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

Is This Obscure European Sock Company the World's Worst Advertiser?

Ads have incest, nudity, profanity, euthanasia

There's dark humor, and then there's morbid humor. And then there are these French-made ads for Burlington socks, which likely don't qualify as any sort of humor whatsoever.  The brand's newest…

If Patrick Bateman Were a Hipster, He'd Kill For Denham Jeans

Brand remakes American Psycho

What if Patrick Bateman were a hipster? It would look a lot like this brilliant remake of two American Psycho scenes, updated for our decade of obsessive beard cultivation and…

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