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Topic: Apparel

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Pushing talent into the spotlight

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

Betabrand is producing 800 and starting on a 'poo dress for women'

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji…

Adults Apparently Wanted Underoos So Badly, They're Already Sold Out

Hot Topic strikes retro gold

Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line…

U.S. Map Shows the Best-Selling NFL Jersey Among Women in Each State

Andrew Luck is No. 1 overall, but there are some oddities

Despite the league's high-profile problems with domestic violence, millions of women nonetheless love the NFL. They make up some 46 percent of NFL fans, and they're a major target for…

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

The Undress brilliantly solves a common problem

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the…

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

Amelia Earhart and more join this Dear Kate collection

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

ModCloth Signs Pledge to Avoid Retouching Photos of its Models

Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

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