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Topic: AP

AP Showcases Sponsored Content in Updated App

Latest version uses a grid of tiles

The Associated Press is putting sponsored content front and center in the latest version of its iOS app, which goes live on Tuesday. The app's navigation is built around a grid…

Associated Pushback on Twitter

AP rankles some with Samsung ads

The Associated Press this week is causing a stir by running ads for Samsung via the wire service's Twitter account. The ads—appearing in conjunction with the Consumer Electronics Show in…

Pepsi Looks to Sweeten Diet Brand

Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

In (Fill in the Blank) We Trust

Legacy journalism brands are betting consumers will keep the faith. Will they?

“If your mother says she loves you, check it out,” the famously intimidating editors of the old City News Bureau in Chicago once barked at rookie reporters and future boldface…

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