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Topic: Aol

HuffPost Takes More Control of Destiny With New Ad Staff Separate From AOL Doubling down on premium advertising

The Huffington Post is increasingly looking like a stand-alone business at AOL. The site got a new CEO in Jimmy Maymann a year ago, and before that, Arianna Huffington took control…

December 12, 2013, 12:40 AM EST

Traditional Publishers Are Struggling as Buying Goes Automated Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

November 17, 2013, 9:50 PM EST

AOL Web Series City.Ballet Offers a Glimpse Inside Dancers' Lives Documentary backed by Sarah Jessica Parker

AOL's latest high-profile Web series, City.Ballet, takes viewers into the world of ballet dancers at the New York City Ballet. What's great about this show is that in a way, it…

November 12, 2013, 12:00 AM EST

Longoria Doesn't Sell for Hulu New animated show debuts minus sponsor

Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago,…

November 7, 2013, 12:00 AM EST

AOL's Ad Comeback Continues Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

November 5, 2013, 12:25 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

AOL Spins Out Global Video Division Ran Harnevo named president, Gabriel Lewis oversees originals

AOL is reorganizing its video business. Ran Harnevo, the company's svp of video, has been tapped as president of the newly created global group AOL Video. Harnevo has been with AOL since…

October 23, 2013, 5:42 PM EDT

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

AOL Taps ESPN for Sports Video Content Broadcaster's news, highlights and SportsCenter clips to run on AOL sites

SportsCenter is coming to AOL—in a way. AOL inked a deal with ESPN that allows the online portal to distribute the sports broadcaster's highlights and other video content—including SportsCenter clips—on its network…

October 9, 2013, 12:34 PM EDT

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