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Topic: Aol

A Viral Audience Can Only Happen With the Right Marketing Bait Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

September 30, 2013, 9:50 PM EDT

A Night to Remember: Brand Genius Awards 2013 Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

September 27, 2013, 2:16 PM EDT

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Three Things You Need to Know About Programmatic Advertising AOL's Bob Lord is in favour of free beer and easy lives for CMOs

AOL's Bob Lord is in favour of free beer and easy lives for CMOs

September 20, 2013, 1:49 PM EDT

Nicole Richie's Savvy Web Reinvention Twitter inspired AOL series perfect showcase for ex-celebutante

My how things have changed since 2003. Back then, Nicole Richie was just entering America’s consciousness as Paris Hilton’s sidekick on seminal reality series The Simple Life. Despite her posh…

September 20, 2013, 6:00 AM EDT

AOL Launches New Premium Ad Formats Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

September 19, 2013, 6:00 AM EDT

AOL Stands Out Amidst Tepid NewFront Market Web video continues to surge, but big content deals lag

Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once…

September 17, 2013, 6:00 AM EDT

OMD to Host First Upfront-like Session for Branded Content Projects Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

September 9, 2013, 6:17 PM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

Skip Pre-Roll Ads With This Interactive Video Ad Unit AOL signs on as the first publishing customer

Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only after first interacting with an image…

September 6, 2013, 6:02 AM EDT

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