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Topic: Aol

Millennials Use Ads to Fight Hunger

4A's ADvocates team up with City Harvest

City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are…

Tango Messaging App Invites Brands to Hit Publish

Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

Why Women Love Native Ads [Video]

... and the power of utility in Part 2 of our chat with AOL's Maureen Sullivan

Michelle Castillo continues her conversation with Maureen Sullivan, president of AOL.com and lifestyle brands.

How AOL Tapped Into the Power of Mom and Became No. 1

Maureen Sullivan led the way to the top of the lifestyle heap

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The…

Being No. 1 With Maureen Sullivan [Video]

... and how AOL's Lifestyle chief keeps women interested

AOL has just beaten Yahoo to become the No. 1 lifestyle destination for women. In the first of a 3-part interview she explains to Michelle Castillo how she got there…

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

Internet Ad Companies Up the Ante on Ad Scams

Tech-support swindles are highlighted in coalition's first report

One big problem with fraudulent ads on the Internet is they keep coming back—and that's not good for either sellers or buyers of digital advertising. Trying a new strategy to combat…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

DigitasLBi and SimpleReach Team for Comparative Metrics

Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

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