Advertisement

Topic: Aol

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

Gravity May Help AOL Fix Video Discovery

Product lead Luke Beatty explains logic behind the tech deal

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery. The difficulty in finding Web video content, particularly in a world where YouTube…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Matt Seiler Is Out to Remake and Automate the Media Agency World

Mediabrands CEO has a penchant for reinvention

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance…

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

Infographic: Holiday Mobile Sales

People browse on their smartphones, buy from tablets

With smartphones becoming the new shopping device, how will mobile impact holiday shopping this year? AOL put together an infographic that combined early retail sales data with AOL Networks mobile…

Patch Dying? Then Why Is It Hiring?

AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

AOL Reorgs Sales Around Global Categories

Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

The Number of Online Video Ads Is Up 205% in the Last Year

Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

HuffPost Takes More Control of Destiny With New Ad Staff Separate From AOL

Doubling down on premium advertising

The Huffington Post is increasingly looking like a stand-alone business at AOL. The site got a new CEO in Jimmy Maymann a year ago, and before that, Arianna Huffington took control…

Advertisement