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Topic: Aol

AOL Launches New Premium Ad Formats Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

September 19, 2013, 6:00 AM EDT

AOL Stands Out Amidst Tepid NewFront Market Web video continues to surge, but big content deals lag

Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once…

September 17, 2013, 6:00 AM EDT

OMD to Host First Upfront-like Session for Branded Content Projects Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

September 9, 2013, 6:17 PM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

Skip Pre-Roll Ads With This Interactive Video Ad Unit AOL signs on as the first publishing customer

Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only after first interacting with an image…

September 6, 2013, 6:02 AM EDT

Pressure Mounts on Yahoo’s De Castro COO needs to deliver results or could face ouster by end of the year

Yahoo finally got its latest ad savior yesterday when the company officially announced that former AOL executive Ned Brody will become svp of Americas, reporting directly to chief operating officer Henrique…

September 4, 2013, 3:59 PM EDT

Yahoo Hires Former AOL Exec to Run Ad Business Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

September 3, 2013, 1:26 PM EDT

AOL's Soccer Mom Series Scores in Season 2 Little Women, Big Cars makes big improvement in extra time

There is something both very familiar and very alien about the characters and the world of AOL's Little Women, Big Cars. We all know a group of soccer moms with a…

August 30, 2013, 2:01 PM EDT

Yahoo Is No. 1 in Traffic, per comScore First time in more than 2 years

It's only one month, but it probably bodes well for Marissa Mayer, who a few weeks ago celebrated her one year anniversary as Yahoo CEO. According to comScore, her Sunnyvale, Calif.-based…

August 21, 2013, 7:06 PM EDT

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

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