Topic: Aol
After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers,…
If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take…
As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…
AOL CEO Tim Armstrong wishes his company's technology was as good as Nike's. "I think they have a better integration of their Web platform and their mobile platform than most of…
Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference. Trying to cover a lot of ground in…
AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive…
Nielsen’s been touting its Online Campaign Ratings (OCR) this last year as a break-through service for brands that want to more effectively measure digital campaigns. Specifically, it’s designed to address…
Conversations with media buyers about the AOL, Microsoft and Yahoo ad sales alliance have trended from interest to disillusion. When news first broke about the partnership last September, everyone asked…
On Monday, at 10 a.m. EST, a stopwatch timer finally ticked to zero and Arianna Huffington's trademarked accent broke the silence from a burgundy-colored leather couch to launch a next-level…
