Advertisement

Topic: Aol

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

AOL Is Launching 2 New Video Ad Formats for Publishers

They're more viewable and user-friendly

AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers. The formats are meant to help build out the company's…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers. Speaking to a packed room full…

Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer

Mark Connon will report to CEO Tim Armstrong

BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

Facebook Just Debuted a Livestreaming Feature to Compete With Periscope and Meerkat

Massive user base could give it a leg up

The livestreaming video space is heating up, and Facebook wants in on the trend. Today, the social network began rolling out Facebook Live Video, which had been only available to celebrities…

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

Includes ad buy across HuffPo, TechCrunch and more

AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad…

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media's first offering after AOL acquisition

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Advertisement