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Topic: Aol

Being No. 1 With Maureen Sullivan [Video] ... and how AOL's Lifestyle chief keeps women interested

AOL has just beaten Yahoo to become the No. 1 lifestyle destination for women. In the first of a 3-part interview she explains to Michelle Castillo how she got there…

May 12, 2014, 4:08 PM EDT

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

May 8, 2014, 6:50 PM EDT

Internet Ad Companies Up the Ante on Ad Scams Tech-support swindles are highlighted in coalition's first report

One big problem with fraudulent ads on the Internet is they keep coming back—and that's not good for either sellers or buyers of digital advertising. Trying a new strategy to combat…

May 8, 2014, 12:02 AM EDT

Rating the 2014 NewFronts Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

May 4, 2014, 8:21 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

DigitasLBi and SimpleReach Team for Comparative Metrics Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

May 1, 2014, 3:22 PM EDT

AOL Doubles Down on Web Shows With James Franco, Steve Buscemi Rolls out 16 star-laden programs

AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…

April 29, 2014, 6:52 PM EDT

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

AOL Debuts 24-Hour Curated Video Experience Online network leverages consumer habit data to pick programming

AOL believes it knows what you want to watch and when you want to watch it so well that it's placing bets on a 24-hour curated video experience. What appears…

April 15, 2014, 8:00 AM EDT

AOL Renews 4 of Its Web Series #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet will be streaming this fall

Great news for #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet fans: You’ll be able to see more of these shows online this fall. AOL announced the renewal of…

April 7, 2014, 10:30 AM EDT

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