Anti-smoking | Adweek Anti-smoking | Adweek

Topic: Anti-smoking

Ex-smokers are awkward, dangerous people

I don't really understand where these new "Become an ex" anti-smoking spots (from American Legacy, the NATC, the Ad Council and GSD&M Idea City) are coming from. The…

February 25, 2010, 11:07 AM EST

French ads compare smoking with oral rape

There's an interesting debate going on in Paris about these new anti-smoking ads, which liken teen cigarette addiction to forced oral sex. The images themselves are mildly scandalous,…

February 24, 2010, 8:59 AM EST

Smoker gets old fast in eerie Canadian spot

DDB Toronto goes the horror-movie route with this anti-smoking spot for the Canadian Cancer Society, in which an attractive young woman takes a drag off a fag and…

February 17, 2010, 4:04 PM EST

If smoking kills you, you have to stop killing

Cross some Adult Swim-style visuals with South Park attitude, add a dash of '70 Justice League sensibility, and what do you get? I'd have guessed a stinking mess. Surprise! This…

February 8, 2010, 6:50 AM EST

Monkeys glad you are addicted to cigarettes

Clarity Coverdale Fury puts a memorably literal spin on the old monkey-on-your-back cliché in this Quit Plan anti-smoking spot. Sure, the baboon doesn't tear out that office drone's windpipe, but…

January 4, 2010, 11:20 AM EST

Big Tobacco ad interviewer meets his match

I'd grown weary of American Legacy's fake-job-interview "Truth" spots from Arnold, but the latest iteration, this Web-only clip called "Nostradamus," ranks among the campaign's best. The phony Big Cig exec…

November 20, 2009, 9:24 AM EST

Smokers are weirdos in BecomeAnEx spots

Although its youth-targeted "Truth" anti-smoking ads are better known, American Legacy also has an "Ex" initiative, designed to convert adults who smoke into ex-smokers. GSD&M Idea City has a couple…

November 12, 2009, 8:52 AM EST

Cigarette-butt mosaics reveal smoking's toll

It might seem clichéd to compare deaths caused by smoking to those caused by guns, drugs, poison, fires and suicide. Still, it's not what you do, but how…

November 10, 2009, 9:05 AM EST

Smoking is gay, says new anti-smoking PSA

In what's being billed as the first anti-smoking campaign in history to have any effect whatsoever on teens, this PSA tells them simply that smoking is gay. Yes,…

October 7, 2009, 10:28 AM EDT

Anti-smoking ad leaves you bruised, bloody

It's been too long since we've enjoyed a nice British PSA with needlessly excessive violence. So, here's one. It's an anti-smoking spot from the Birmingham division of the U.K.'s National…

September 23, 2009, 11:55 AM EDT