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Topic: Anti-smoking

New Ad Campaign Shows Teens the Real Cost of Smoking A little fear mixed with vanity dramatizes health consequences

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education…

February 4, 2014, 10:07 AM EST

Government's Ad Campaign Convinced 100,000 Smokers to Kick the Habit CDC says results exceeded expectations

The government's stop smoking advertising campaign convinced more than 200,000 Americans to kick the habit at last, of which about 100,000 will quit permanently, according to data released Monday from…

September 9, 2013, 11:09 AM EDT

Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger Smoking and anti-smoking worlds collide

Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers. But the pairing of Publicis Groupe and Omnicom creates a new philosophical wrinkle…

September 3, 2013, 10:50 PM EDT

CDC Adds New Ads to Successful Anti-Smoking Campaign New ads look at how the habit affects loved ones

Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising. The Centers for Disease Control will launch…

March 29, 2013, 11:26 AM EDT

Smoke-Free, No Reservations What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

January 22, 2013, 5:36 AM EST

FDA Picks 6 Agencies to Handle Anti-Tobacco Ads Will spend as much as $390 million over 5 years

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…

September 27, 2012, 2:49 PM EDT

Fed's Anti-Smoking Fear Campaign Scares Up Quitters 50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

July 6, 2012, 11:31 AM EDT

Fear Factor: Feds Launch New Anti-Smoking Campaign Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

March 16, 2012, 10:12 AM EDT

Advertising's Shock Troops For consumers, it’s a not-so-fine line between love and disgust

Legal disputes over advertising seldom get much public attention, but a recent decision out of the U.S. District Court for the District of Columbia was an exception: It made headlines. In…

February 20, 2012, 11:27 PM EST

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