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Topic: Anomaly

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

Infinti Cuts to 4 Global Review Finalists

Incumbent TBWA not among them

Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them. Making the cut…

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts

Citrus mascot has some tart lines

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top…

4 Shops Vie for P&G's Duracell Account

Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

Legacy Shifts Its Creative Account to 72andSunny

New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot

Teaser for a :60, bumped up from a :30

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad

A worthy sequel to 'Brotherhood'

We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined…

A-B Uses the Super Bowl to Refresh Bud Light

New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

Legacy Picks 5 Creative Finalists

Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

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