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Topic: Anomaly

Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving

Brand will donate $1 million to safe-ride programs

For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use…

Key & Peele Will Live-Chat the Entire Super Bowl for Squarespace, With One Huge Caveat

They can't actually talk about the game at all

Squarespace is prepping a bizarre, ambitious and probably hilarious second-screen experience for the Super Bowl this Sunday—getting Key & Peele to do a livestream of video commentary for the duration…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'

Bold claims and a shattering mic drop from Silicon Valley's T.J. Miller

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian…

Anomaly's First Squarespace Ads Tell Those Thinking of Following a Dream: 'You Should'

Platform enables passion

Squarespace goes full aspirational in its first campaign from Anomaly, telling anyone consumed by a passion but wondering if they should commit to it: "You should." That tagline is featured in…

Squarespace Taps Anomaly for Pop-Culture Boost and a Return to the Super Bowl

Agency eyes 'cultural tentpole moments' to define brand's next chapter

Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency. "With…

Budweiser Won't Unleash the Puppy for a Third Super Bowl Run

Anomaly spots topped the Ad Meter in each of the past two years

Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February. Ads starring the Labrador pup from Anomaly, Bud's lead creative agency,…

This Holiday Ad for Dick's Sporting Goods May Be the Season's Sweetest Yet

A local coach gets a special gift

Here's a Christmas commercial that's sure to bring a smile to your face. Dick's Sporting Goods has released a minute-long ad, directed by Derek Cianfrance, about a special gift for a…

New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers

Anomaly, MediaVest, Weber Shandwick will collaborate

Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X…

Ad of the Day: Duracell Powers Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday…

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