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Topic: Anomaly

Panera Finds a New Lead Creative Agency

Anomaly succeeds Cramer-Krasselt on the business

Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

Ad of the Day: Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short Film

Betting the house (or the boat)

Jude Law hasn't had the best of luck on boats in the past. But he puts that behind him for this stylish short film for Johnnie Walker Blue, directed by…

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes

Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

Infinti Cuts to 4 Global Review Finalists

Incumbent TBWA not among them

Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them. Making the cut…

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts

Citrus mascot has some tart lines

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top…

4 Shops Vie for P&G's Duracell Account

Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

Legacy Shifts Its Creative Account to 72andSunny

New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

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