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Topic: Anna Kendrick

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

Anna Kendrick Will Gently Blow Your Mind With Her Take on Reddit's 'Shower Thoughts'

Glamour gets goofy

Glamour magazine isn't known for it's Internet-savvy marketing. But when you put Anna Kendrick on the cover, you have to do something special to celebrate the occasion. So, they had the…

Anna Kendrick Is Mistaken for Lily Tomlin's Meditation Teacher in Kate Spade's New Ad

Newest installment of the #Missadventure series

Nobody knows who Anna Kendrick is. Last year, Newscastle Brown Ale didn't give her a Super Bowl commercial, and now she's mistaken for someone else—Lily Tomlin's meditation instructor. Kate Spade's newest installment…

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Each requires different tactics and creative

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week. For those of you who have followed the weekly chart, the biggest…

Anna Kendrick Meets Amy Schumer, and Won't Soon Forget It, in MTV's New Ad

Promo for April's Movie Awards

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer's expense. Schumer is…

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick

Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Ad of the Day: Anna Kendrick Makes Something Out of Nothing in Kate Spade's Holiday Ad

Waiting is fun in this shoppable film

No one does bored better than Anna Kendrick. The actress, who turned in one of the most amusing ad performances of the year for Newcastle, is back for more comedy in…

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads

Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

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