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Topic: Anheuser-Busch

Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids' The brand reveals what it can about Whatever USA

Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that…

August 6, 2014, 10:08 AM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

August 13, 2013, 12:23 PM EDT

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder Tear-jerker set to Fleetwood Mac's 'Landslide'

As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot, directed by…

January 31, 2013, 1:34 PM EST

Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super Bowl Ad Foal was seven days old at Anomaly shoot

Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second…

January 28, 2013, 9:24 AM EST

A-B on Super Bowl: Time to Launch Products Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

January 11, 2013, 12:00 AM EST

Chevy's Social Holidays Contest Targets Dailybreak's young adult audience with cars contest

Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and…

November 28, 2012, 7:52 AM EST

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