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Topic: Anheuser-Busch

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Bud Light Will Test Snapchat's Age-Gated Ads as the App's First Alcohol Brand

Whatever, USA, comes to social media all weekend

After running the first ad on Tinder last month, Bud Light has locked down a partnership with the other hottest app for millennials—Snapchat. As part of this weekend's Whatever, USA, event…

Bud Light Says It 'Missed the Mark' With Line About 'Removing No From Your Vocabulary'

Brand regrets phrasing that sparked criticism

Bud Light's "Up for Whatever" campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the…

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad

'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

Super Bowl Ad Sequels Often Fail, but Can Budweiser's Puppy Break the Trend?

With follow-up to last year's No. 1 hit, brewer faces the tough task of topping itself

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original. Volkswagen's "The Force" from Deutsch Los Angeles was…

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