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Facebook, Microsoft Execs Discuss Atlas Deal Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…

February 28, 2013, 9:20 PM EST

Pongr Picks Up Israeli Startup Sightec Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them…

February 25, 2013, 8:00 AM EST

Curalate Pairs Pinterest, Instagram Analytics Also adds promotions tool for photo-sharing service

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by…

February 19, 2013, 12:00 AM EST

Nielsen-Backed Venture Fund Close to Signing First Company Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

January 30, 2013, 8:35 AM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Study: Facebook Leads to 24% Sales Boost Social network brings new users at lower cost, per Aggregate Knowledge

Supposedly social advertising doesn’t generate sales. But Media intelligence company Aggregate Knowledge, which analyzes and attributes media buys, says otherwise. In a study of 25 campaigns that ran during the…

January 23, 2013, 7:30 AM EST

To Solve Cross-Channel Attribution, Adometry Raises $8 Million Investors include Shasta Ventures, Stanford University

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…

January 21, 2013, 9:00 AM EST

Compass Labs Profiles Fans, Followers Media Preferences Social firm pairs new Facebook badge with analytics platform

Social marketing firm Compass Labs has launched a Facebook and Twitter analytics platform with all the standard bells and whistles around social campaign performance, including reach and performance metrics and demographic…

November 15, 2012, 6:00 PM EST

PageLever Looking to Bring Automation to Facebook Brand Posts Startup launches real-time analytics platform

Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off. In the latter case,…

November 1, 2012, 10:15 AM EDT

Analytics Startup Mixpanel Says Competitors Missing Metrics Launches platform to put analytics in action, says CEO

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…

October 22, 2012, 12:00 PM EDT

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