Topic: Analytics
As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…
Social marketing firm Compass Labs has launched a Facebook and Twitter analytics platform with all the standard bells and whistles around social campaign performance, including reach and performance metrics and demographic…
Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off. In the latter case,…
Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…
Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. But with Radian6 being combined with Buddy Media to form the Salesforce…
Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find…
Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…
Twitter cofounder Jack Dorsey sent the first tweet on March 21, 2006. While that tweet is freely available online, marketers and social analytics firms have been hard pressed in finding…
Being a platform means people want to build on top of you. Badly. Facebook and Twitter are arguably the most attractive social platforms for developers, in large part thanks to…
Google is bringing its analytics chops to mobile apps. Through Mobile App Analytics—which launches in beta today (June 29) and will roll out to all Google Analytics users by the…
