Topic: Amir Kassaei
"Data Alone Will Not Help You Improve the Creative Product"
DDB's Amir Kassaei on the power of print advertising
DDB and Reebok: Call It a Comeback
Brand returns after a year at mcgarrybowen
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…
DDB Behind 'Ethel's Brew'
Cannes craft beer part of agency's elaborate self-promotion
It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…
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