Topic: American Red Cross

Facebook Calls for Philippines Typhoon Donations at Top of News Feed

Teams with Red Cross and asks for $10

Facebook is asking for $10 donations to the American Red Cross at the top of every user's News Feed to help those in need for assistance after the destructive Typhoon…

8 Types of Real-Time Marketing, and the Brands That Got It Right

Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

American Red Cross PSA Reminds You That Babysitting Is a Contact Sport

Take a class first, says BBDO

Remember that time you thought babysitting for a few extra bucks was a great idea? What could be so hard about putting an 8-year-old to bed, right? Fast-forward a few…

New Red Cross Advertising Breaks Tonight

Will appear in NBC benefit concert

The American Red Cross lost little time in assembling fund-raising PSAs asking for disaster relief contributions in the wake of superstorm Sandy. Working with lead agency BBDO, the organization produced…