Topic: American Legacy Foundation

American Legacy Shifts Its Media Business to a New Shop MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

February 17, 2015, 2:44 PM EST

Legacy Launches New Anti-Smoking Ads Targeted to Teens Part of ongoing 'Truth' campaign

Viewers who tuned into the VMAs saw an ambitious new anti-smoking ad campaign launched by the American Legacy Foundation. The “Finish It” commercial is part of the Legacy’s ongoing “Truth”…

August 27, 2014, 1:15 PM EDT

Ad of the Day: Legacy The Butler Bros. and Psyop magnify the focus on an unlikely source of toxic waste

Attention smokers. You're not just destroying yourselves. You might also be destroying the planet. As Earth Day 2013 has again reminded us, environmental advertising is often not as engaging as it…

April 22, 2013, 4:22 PM EDT

Ex-smokers are awkward, dangerous people

I don't really understand where these new "Become an ex" anti-smoking spots (from American Legacy, the NATC, the Ad Council and GSD&M Idea City) are coming from. The…

February 25, 2010, 11:07 AM EST

Big Tobacco ad interviewer meets his match

I'd grown weary of American Legacy's fake-job-interview "Truth" spots from Arnold, but the latest iteration, this Web-only clip called "Nostradamus," ranks among the campaign's best. The phony Big Cig exec…

November 20, 2009, 9:24 AM EST

Smokers are weirdos in BecomeAnEx spots

Although its youth-targeted "Truth" anti-smoking ads are better known, American Legacy also has an "Ex" initiative, designed to convert adults who smoke into ex-smokers. GSD&M Idea City has a couple…

November 12, 2009, 8:52 AM EST

American Legacy smokes out new acronym

Arnold's latest "Truth" entry for the American Legacy Foundation reprises the "mock job interview" theme launched a few weeks ago, this time focusing on big business' love affair with acronyms. Here, the faux-recruiter…

July 8, 2009, 7:01 AM EDT

Mob rules in latest 'Truth' anti-smoking ads

Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes,…

March 24, 2009, 8:58 AM EDT