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Topic: AMC Theatres

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

Oreo Gets Dunked by One of the Best Twitter Replies Ever Sneaking snacks into a movie theater? Not cool, cookie

Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they…

September 26, 2012, 9:11 AM EDT