Topic: AMC Theatres

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

8 Types of Real-Time Marketing, and the Brands That Got It Right

Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

Oreo Gets Dunked by One of the Best Twitter Replies Ever

Sneaking snacks into a movie theater? Not cool, cookie

Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they…