Topic: Amazon
The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get…
Early this week news broke that Google is acquiring the venerable guidebook publisher Frommer's. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year.…
“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of…
Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new…
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…
Specs Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer What Creative boutique agency Where Walrus offices, New York Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen,…
Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in…
Talk about understatement. "Everything about television is changing," said Sen. Jay Rockefeller (D-W.Va.), in announcing the Commerce Committee's hearing next week on "The Emergence of Online Video: Is It the…
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating…
Advertising people have long been derided as snake-oil salesmen. Nick Bergus, a writer, multimedia producer and teacher from Iowa, pitched a very different substance to glide into his 15 minutes…
