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Topic: Amazon

Big YouTube Channels Join Forces to Help Drive Ads

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

Who Is Yahoo CMO Kathy Savitt? And why is she running the media business?

Lost among the eye-popping headlines about the departure of—and cash being handed to—former Yahoo COO Henrique de Castro was this rather innocuous line in an ice-cold memo from CEO Marissa…

January 23, 2014, 11:05 AM EST

The Best-Perceived Brands of 2013 Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

January 15, 2014, 6:19 AM EST

Why Post-O'Shaughnessy LivingSocial Might Not Be Dead In Its Tracks Closer to profitability than folks realize, source says

Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007. Per O'Shaughnessy's letter posted today via the firm's blog, the struggling…

January 10, 2014, 4:09 PM EST

Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box Reddit blows automaker's cover

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it…

January 8, 2014, 9:46 AM EST

The 5 Best Moments in Web Video This Year What delighted, intrigued, and shocked us in 2013

No industry is changing more quickly than digital video—the world of streaming content has touched every other aspect of entertainment media, whether it's by distributing it more conveniently, adding ads…

December 26, 2013, 6:59 AM EST

Might Facebook Become a Video Programmer? Video ads could set the stage for more content

Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…

December 23, 2013, 6:00 AM EST

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

Kobe-Messi Selfie Battle Explodes on YouTube Turkish Airways scores viral surprise

Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to…

December 11, 2013, 12:00 AM EST

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