Topic: AlphaBIrd
The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts premium publishers, as…
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…
