Topic: AlphaBIrd

Walgreens Runs Blowout Video Ad Effort—Aimed at Bots?

Heavy autoplay presence on slew of Alphabird ghost sites

Just before Memorial Day Weekend, Walgreens started running a blowout Web video ad campaign for its Way to Well initiative. The ads, featuring Alison Sweeney (Sammy from Days of Our…

Alphabird, Digimogul: Tell Us Who's Behind the Botnet

The CEO of speculates on who is behind a massive Web fraud effort

The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts premium publishers, as…

Meet the Most Suspect Publishers on the Web

The rise of ghost sites, where traffic is huge but humans are few

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

Making the Wrong Impression

How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…