Advertisement

Topic: Allrecipes.com

Meredith Launches Allrecipes Magazine

Expanding its commitment to food content

Women’s-interest publisher Meredith Corp. today launched a print magazine extension of its user-generated Allrecipes.com, deepening its commitment to the food category. The eponymous magazine will come out six times a…

Meredith Extends Allrecipes.com to Print

First issue to roll out in November

During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA…

Meredith Corp. Makes Big Digital Hire

Follows acquisition of Allrecipes.com

Meredith Corp. has made a big bet on digital, and now it’s hired an industry vet to take advantage of it. Carolyn Bekkedahl was named senior vp of digital sales,…

Data Points: How We Eat

A by-the-numbers look at consumers' complex relationship with food

The rise of TV cooking shows and culinary/nutrition content in magazines insures that Americans are constantly bombarded with pictures, ads and articles about food. Yet for all the focus on…

Meredith Agrees to Acquire Allrecipes

Deal to more than double its digital footprint

Meredith Corp. agreed to buy Allrecipes.com, paying Reader's Digest Association $175 million in a deal that more than doubles the size of its digital footprint. As a leading site in a…

RDA to Sell Allrecipes.com

News comes just after move to unload Rachael Ray mag

Days after after saying it would jettison Every Day with Rachael Ray, Reader’s Digest Association said it’s exploring a sale of a second key food property, AllRecipes.com. Allrecipes has been seen as…

Reader's Digest Hires Investment Bankers to Advise on Sale

Morgan Stanley and Evercore will help shop the company

Reader’s Digest Association, which reportedly put itself up for sale this week, has hired investment bankers Evercore Partners and Morgan Stanley to shop the company (or parts of it) to potential…

Reader's Digest Association Up for Grabs

Company reportedly hoping for a $1 billion sale

After emerging from a prepackaged bankruptcy in early 2010 and undergoing some major executive shuffling in the past few months, Reader’s Digest Association is putting itself up for sale—and is…

Reader's Digest Looking to Unload Web's Top Food Site?

Allrecipes.com had become company's digital jewel

The struggles of Reader’s Digest magazine have grabbed headlines in recent years, but a food website may have been a bigger factor in Mary Berner’s departure as CEO of Reader’s Digest…

Advertisement