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Topic: Alloy Entertainment

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Alloy Pitching Novel-Inspired Teen Drama Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

May 1, 2013, 8:33 AM EDT

Alloy Digital Acquires Video Network DBG Latest in a string of acquisitions by youth-focused Web entertainment company

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…

April 17, 2013, 11:57 AM EDT

Hulu Pushing Further Into Branded Entertainment With Alloy Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

August 2, 2012, 12:00 AM EDT

BRB! I'm Watching Awesomeness There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…

June 25, 2012, 12:30 PM EDT

Zombie Apocalypse Spreads to YouTube Alloy Digital's new channel Shut Up Cartoons generates 20 million views in 5 weeks

The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work quite well. Well enough that Nickelodeon…

June 11, 2012, 12:00 AM EDT

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