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Topic: Alka-seltzer

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

How Two CW Rejects Became the Masters of Branded Web Video

Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

A Holiday Look Back: The Dumbest Gift Ads Ever

From cigarettes to spark plugs, 8 bad ways to say 'I love you'

If you’re reading this right now, there’s a good chance you’re still trying to find that perfect holiday gift. And if you’re a marketer, you’re probably also worried about how…

Google Takes 4 Classic Ads and Reimagines Them for the Web

Original creatives take part in Project Re: Brief

Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge…

Guillermo del Toro makes Alka-Seltzer howl

For those of you wondering how the Pan's Labyrinth guy also directed crap like Blade II, this old Alka Seltzer commercial from Mexico should provide an informative peek into Guillermo…

Food turns spiteful in Alka-Seltzer print ads

Anthropomorphized food gets malicious in these three Alka-Seltzer print ads from Almap BBDO in Brazil. Evil bacon pours hot sauce into a contact-lens case; a roast chicken ties a…

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