Topic: Alex Gellert

Ad of the Day: LendingTree

Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

LendingTree Selects Creative Agency

New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

O'Charley's Reviews Creative and Media Biz

Incumbent Merkley opts for unusual defense

Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010. Rather than participate in the review process,…