Topic: Alex Gellert
Type
Ad of the Day: LendingTree
Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages
To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…
LendingTree Selects Creative Agency
New shop's first work is expected in March
Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…
O'Charley's Reviews Creative and Media Biz
Incumbent Merkley opts for unusual defense
Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010. Rather than participate in the review process,…
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