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Topic: Alcohol

Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary War

Ambushing the Fourth of July

Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The…

Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads

Attitude in old OOH spaces

When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen…

Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1

Yes, one-millionth of a million dollars

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay…

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

Cruzan Rum Wants You to Slow Down, Which Means No Speed Dating or Speed Chess

The parrot takes over

If you've been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you. Building on last…

Ads for Hawaii's Kona Beer Remind Us Mainlanders That We're Doing It Wrong

Drink up the island life

Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life. One of two new spots, "Sad Hour," suggests that we set aside one…

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster

Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

Ad of the Day: Sauza Tequila Lassos Another Hunk, and This Time He's a Cowboy

Maker of the strangest margaritas in the West

The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of…

Jose Cuervo's Larger-Than-Life Story Retold in Miniature

A detailed tribute to tequila's most interesting man

Jose Cuervo literally bottles up its history in this campaign from McCann New York. The effort, which includes a TV spot and smartphone app, centers on intricate dioramas from animation studio…

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

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