Topic: Alabama

How a Radio Personality Got Into Advertising

Alabama-based o2ideas works for Verizon and Gateway

Specs Who Shelley Stewart, founder and CEO What Creative agency Where Birmingham, Ala. In 1967, radio personality Shelley Stewart decided he wanted to start an ad agency that would work for marketers who advertised…

Coke Zero Basks in 'Bama Buzz

Brand runs biographical TV spot about coach Nick Saban

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…

New Title Game Sponsorship Could Cost Up to $35 Million

IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

When Irish Eyes Are Smiling

A Notre Dame-Alabama BCS title bout has ESPN counting its blessings

Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…