Topic: Alabama
Type
Coke Zero Basks in 'Bama Buzz
Brand runs biographical TV spot about coach Nick Saban
Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…
New Title Game Sponsorship Could Cost Up to $35 Million
IEG, Kantar clients will pay twice as much to back 2015 college football championship
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
When Irish Eyes Are Smiling
A Notre Dame-Alabama BCS title bout has ESPN counting its blessings
Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…
Advertisement
