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Google Plays in the Sandbox The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

September 17, 2012, 6:00 AM EDT

AKQA Quickly Fills Executive Creative Director Role Agency vets Robinson and Clements assume co-ecd position days after Lipton leaves

AKQA has moved quickly in replacing Pierre Lipton as executive creative director in its San Francisco office, naming Neil Robinson and Stephen Clements to collectively fill the role Friday (Aug.…

August 24, 2012, 12:31 PM EDT

Nissan Leaf Offers Free Taxi Rides on Twitter Tweet your destination and #6XCHEAPER

Nissan is tooting its own horn about recent AKQA-engineered promotions in London and Amsterdam that offered free taxi rides in Leaf electric vehicles in exchange for people tweeting their destination…

July 13, 2012, 9:47 AM EDT

AKQA Honors 5 Student Teams With Future Lions Contest gathers forward-looking ideas for brands

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions…

June 22, 2012, 10:30 AM EDT

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

June 21, 2012, 3:31 PM EDT

Facebook Reaches Out to Creatives Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

June 19, 2012, 12:19 PM EDT

Fast Chat: Ajaz Ahmed's New Book AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…

May 1, 2012, 4:01 PM EDT

Talent Wars Agencies are battling Silicon Valley for the best people. Here's how they can win

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…

April 30, 2012, 12:00 AM EDT

MTV Debuts Social TV Mobile App at Mobile World Congress Partners with AKQA to target youth across the pond

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather…

February 28, 2012, 4:26 PM EST

Chris Pratt Battles Darth Vader in Kinect's Star Wars Spot Lightsaber duel less epic than usual

Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot…

January 30, 2012, 1:26 PM EST

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