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Topic: Akqa

AKQA's Anheuser-Busch Win Comes Amid Growth

Shop opens new offices to serve marketers

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…

NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…

Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

AKQA Opens Two New U.S. Offices

Additions bring WPP agency's U.S. shops to total of five

Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…

Publicis Groupe Snatches Up LBi for $540 Million

Development leaves SapientNitro as the remaining 'big fish'

Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…

Google Plays in the Sandbox

The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

AKQA Quickly Fills Executive Creative Director Role

Agency vets Robinson and Clements assume co-ecd position days after Lipton leaves

AKQA has moved quickly in replacing Pierre Lipton as executive creative director in its San Francisco office, naming Neil Robinson and Stephen Clements to collectively fill the role Friday (Aug.…

Nissan Leaf Offers Free Taxi Rides on Twitter

Tweet your destination and #6XCHEAPER

Nissan is tooting its own horn about recent AKQA-engineered promotions in London and Amsterdam that offered free taxi rides in Leaf electric vehicles in exchange for people tweeting their destination…

AKQA Honors 5 Student Teams With Future Lions

Contest gathers forward-looking ideas for brands

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions…

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight

Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

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