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Topic: Airtran

Southwest Mulls New Strategy in Creative Search

RFP cites business growth, copycat rivals

Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the…

AirTran, Southwest trade advertising insults

AirTran and Southwest are having a nice little scuffle in their latest ads. First, Southwest came out with a TV spot showing its "rampers" on the tarmac taunting a…

Peter Graves still loves his Turkish prisons

Honors this week for oddest Web-address redirect go to an online campaign by Cramer-Krasselt for AirTran airlines. In one of several roundabout allusions to his long-ago role as a pedophilic…

Can anything make an AirTran flight better?

Cramer-Krasselt's latest campaign for AirTran focuses on phony brainstorming sessions at Mindflow Consulting, supposedly hired to figure out "what AirTran should put on every flight." The two actors work hard…

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