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Topic: Airlines

Unhappy After the Election? JetBlue Will Help You Leave the Country

Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

The Spot: Airline to Heaven

McCann Oslo brings the magic back to air travel with a spot for a Norwegian carrier

IDEA: It's a sad irony that flying, literally the most aspirational of human pursuits, has become synonymous with pure hell. Customer-service failures are the norm, to the point where one…

The Spot: Frequent Fliers

Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

Hypnotic Airline Ad From Norway Almost Makes You Believe in Magic

McCann triumphs with Widerøe spot

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message.…

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars

Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

British Airways Doesn't Want Brits Flying

As Olympics near, locals urged to stay and cheer

British Airways has an unexpected bit of advice for its typical customers: Don’t fly. The message is aimed at Brits who might be tempted to skip the country during the…

Ad of the Day: Virgin

The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

Ad of the Day: British Airways

As many airlines cut back on food, BA touts its 'height cuisine' perfected for high altitudes

Foodie culture is everywhere—even at 30,000 feet. British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused…

Perspective: Snoring in Your Seat

Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

Virgin Atlantic Helping You Find Reading Material for Your Trip

Partners with Longreads for stories about destinations

Longreads has become a great resource for readers whose attention span lasts longer than this blog post. Now, it's getting into travel writing via a new partnership with Virgin Atlantic.…

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