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Topic: Airlines

Unhappy After the Election? JetBlue Will Help You Leave the Country Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

October 4, 2012, 1:26 PM EDT

The Spot: Airline to Heaven McCann Oslo brings the magic back to air travel with a spot for a Norwegian carrier

IDEA: It's a sad irony that flying, literally the most aspirational of human pursuits, has become synonymous with pure hell. Customer-service failures are the norm, to the point where one…

October 2, 2012, 8:52 AM EDT

The Spot: Frequent Fliers Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

September 18, 2012, 3:27 AM EDT

Hypnotic Airline Ad From Norway Almost Makes You Believe in Magic McCann triumphs with Widerøe spot

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message.…

September 10, 2012, 2:32 PM EDT

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

September 7, 2012, 10:47 AM EDT

British Airways Doesn't Want Brits Flying As Olympics near, locals urged to stay and cheer

British Airways has an unexpected bit of advice for its typical customers: Don’t fly. The message is aimed at Brits who might be tempted to skip the country during the…

June 25, 2012, 7:55 AM EDT

Ad of the Day: Virgin The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

June 11, 2012, 1:50 PM EDT

Ad of the Day: British Airways As many airlines cut back on food, BA touts its 'height cuisine' perfected for high altitudes

Foodie culture is everywhere—even at 30,000 feet. British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused…

May 29, 2012, 12:19 PM EDT

Perspective: Snoring in Your Seat Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

April 26, 2012, 6:22 AM EDT

Virgin Atlantic Helping You Find Reading Material for Your Trip Partners with Longreads for stories about destinations

Longreads has become a great resource for readers whose attention span lasts longer than this blog post. Now, it's getting into travel writing via a new partnership with Virgin Atlantic.…

March 21, 2012, 10:47 AM EDT

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