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Topic: Airlines

Ad of the Day: Southwest Airlines

Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

When They Find What You Left on One of Their Planes, Southwest Will Send You a Poem That's Lame

'But it's the thought that counts, right?'

Did you leave something on a Southwest Airlines flight? Don't worry. If they find it, they will send it back to you—along with the added gift of an unbearable poem…

New American Airlines Logo Triggers Ire and a Sense of Déjà Vu

Paint job shows that brands that scrap a classic look do so at their peril

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open…

Ad of the Day: Virgin Atlantic

Superhuman children find their calling in the airline's stylish new global campaign

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let…

New FCC Rules Expedite In-Flight Internet

Speedier application process

The inside of an airplane used to be the only refuge from email and the Internet. Then came a few exceptions like Southwest and Air Tran. And now, the Federal Communications…

Ad of the Day: Turkish Airlines

Kobe Bryant and Lionel Messi go head to head in a commercial that might just break YouTube

I have a question: What possible Turkish Airlines flight could have both Kobe Bryant and Lionel Messi on it? Are they taking advantage of round-trip tickets from Los Angeles to…

Delta Takes Off With Pair of New In-Flight Safety Videos

Follow-up to the famous 'Deltalina'

When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta meets…

Air New Zealand Travels to Middle-earth With In-Flight Safety Video

Peter Jackson makes cameo in 'Hobbit' tie-in

Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale

Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

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