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Topic: Air Wick

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Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener How the winds have changed for Air Wick

In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised…

May 15, 2014, 6:46 AM EDT

Reckitt Benckiser Adds 3 Shops to Its Creative Roster W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

May 12, 2014, 10:58 AM EDT

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

Reckitt Benckiser Reviews 3 Brands Finish, Air Wick and Clearasil are in play

Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is expected…

December 11, 2013, 11:14 AM EST

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