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Topic: Air France

Air France Brings Back the Glamorous Getaway in Set of Gorgeous Posters Retro atmosphere, modern amenities

The marketing mavens behind Mad Men are tapping into the golden age of air travel with their promos for the drama's upcoming final season, and now Air France too is…

April 3, 2014, 9:30 AM EDT

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

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