Topic: Air France

Starlab’s NYC Office Pays Homage to Its Luxury Roots

Starwood’s innovation studio takes design cues from its 4 luxury hotel brands

Starwood Hotels and Resorts is held in high regard among savvy business and leisure travelers. So when the company opened Starlab, a 46,000-square-foot brand-innovation studio in New York, the hotelier…

Air France's New Safety Video Is Stylish to the Point of Being Downright Silly

Cute or condescending?

Ladies, if you're looking for a seat belt that "will elegantly highlight your waistline," Air France has the on-board safety video for you. The airline's new instructional video is certainly stylish and…

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever

'France is in the air' once again

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24…

Air France Brings Back the Glamorous Getaway in Set of Gorgeous Posters

Retro atmosphere, modern amenities

The marketing mavens behind Mad Men are tapping into the golden age of air travel with their promos for the drama's upcoming final season, and now Air France too is…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…