Topic: Agency of the Year
It was a match made in media heaven. In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen,…
In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…
It’s a win for the ages—literally. Mcgarrybowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a…
When is a digital agency really more than just a digital agency? When its client says so. This past Halloween, when AKQA created an online ad for Audi to be shown…
For any agency, to weather the flaccid global economy of recent years would be tough enough. But consider recovering from the loss of one of your largest and longest-standing accounts…
Finding companies that have done something different is not that difficult. Finding firms that have been both innovative and successful is somewhat harder. We’re pleased to have found no less…
Everyone knows eBay is the place where you can rummage through the contents of grandma's attic and bid what you think is fair for a milk glass vase. But in…
Euro RSCG Life considers what it learned from a pitch two years ago critical to its success in 2009. Worldwide managing partners Doug Burcin and Donna Murphy toiled for months…
In a new Hispanic market commercial for Domino's Pizza, close-knit neighbors play a game of telephone. As the famous kids' game goes, they pass along the information person to person.…
Pizza is Andy Azula's favorite food. "I've been obsessed with pizza all my life," jokes Azula, on location in Los Angeles shooting the agency's first work for Pizza Hut. Azula,…
