Topic: Agency of the Year
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…
We go through this funny dance as part of our Agency of the Year selections every year, resulting in reports here on the global (Wieden + Kennedy), U.S. (Droga5) and…
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…
It was a match made in media heaven. In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen,…
In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…
It’s a win for the ages—literally. Mcgarrybowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a…
When is a digital agency really more than just a digital agency? When its client says so. This past Halloween, when AKQA created an online ad for Audi to be shown…
