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Topic: Agency Names

Quiz: How Well Do You Know Your Agency Acronyms?

Test your industry smarts

Everyone loves an acronym, especially if it means you don't have to crowd your office's windows and stationery with a litany of long names.  But as more agencies take the shorter,…

Infographic: The Taxonomy of Advertising Agency Names

British creatives drill down into naming conventions

Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g.,…

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