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Topic: Agency

RiechesBaird Repositions as BrandingBusiness B-to-b consultancy

RiechesBaird, the Irvine, Calif.-B2B brand strategy and consultancy, has repositioned itself as BrandingBusiness, with a new emphasis on creative design capabilities and a relaunched content-driven website.    BrandingBusiness’ top executives are RiechesBaird’s…

May 21, 2014, 3:40 PM EDT

AMV BBDO's David Abbott Dies at Age 75 One of advertising's most well-regarded writers

David Abbott, one of the most highly respected figures in modern British advertising, died Saturday at the age of 75.  Known for his grace in writing as well as in professional…

May 19, 2014, 2:24 PM EDT

Spirit Airlines Launches New Ad Strategy 'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

May 7, 2014, 3:30 PM EDT

What’s an Appropriate Notice Period for Outgoing Agency Execs? 3 months might be a more reasonable cooling off period

So, not every top executive who leaves a WPP Group or Publicis Groupe agency has to wait six months before starting a new gig. Peter Sherman will join Omnicom Group as…

May 6, 2014, 5:57 AM EDT

Mary Moudry Opens S.F. Office for Consultants R3:JLB DDB West CEO left agency in January

R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's…

May 5, 2014, 2:53 PM EDT

AKQA's Wieynk Is Latest Hire by Publicis Global Chief Charged with U.K., Nordic operations

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join…

May 1, 2014, 1:47 PM EDT

David Is Appointed BK Global Agency Lead Worked on brand in Brazil, Argentina

David, an affiliate of Ogilvy & Mather, is the new global agency for Burger King. The WPP company, created in 2011 and named for O&M founder David Ogilvy, will handle…

April 28, 2014, 5:40 PM EDT

A-B InBev Is Contacting Agencies About N.A. Media Currently handled by Starcom

Anheuser-Busch InBev is contacting agencies about its North American business handled by Starcom, sources said. It's not clear if the brewing giant is about to launch a formal review. A-B InBev's…

April 25, 2014, 2:14 PM EDT

Wieden + Kennedy Lands Weight Watchers Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

April 18, 2014, 11:48 AM EDT

Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

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