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Topic: Agency

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

Global Team Blue underscores international identity

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and…

How My Gender Transition Helped Create a Path for Future Agency Employees

'Freedom really is the best policy'

It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

Departing Ogilvy CEO Miles Young Reflects on Tempering a Proud Legacy With Humility

Building a global empire, but not 'an establishment brand'

For nearly 35 years, Miles Young's life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008. Now with Young's…

In Reshuffling Top Management, Ernie Simon Is Mindshare's New North American Chief

Replaces Colin Kinsella

Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job…

Here's What Happened When 2 Creatives Pitched Their Portfolios on Periscope

Live broadcast approach is already generating job leads

Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So…

Grey Names New Global President

Michael Houston has served as agency network's North America chief

On the heels of a blockbuster year, Michael Houston has been promoted to global president of Grey. In his new role, the 43-year-old, who has been serving as CEO of Grey…

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Brand wants to reinvent for a new generation

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content. The faucet manufacturer's measured media spending through the third quarter was…

With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World

Brand USA spends up to $30 million a year

Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization. Spending by…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

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