Topic: AdX

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

Facebook Denies Google Access to FBX

Partners with AOL and Adobe

Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its…