Advertisement

Topic: AdWords

Amazon Sponsored Links Seen as Direct Threat to Google AdWords

E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

Google's $1,000 Stock Means Billions to Founders' Bank Accounts

It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

Google Tool Can Calculate What That Mobile Ad Is Really Worth

Adidas tested the AdWords-only calculator

Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…

Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

Google to Tackle Mobile's Fat Finger Problem

Company making effort to ensure that mobile clicks are intentional

Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…

Google Brings 300,000-plus AdMob Apps to AdWords

Adds new mobile ad-targeting options

Facebook isn’t the only company with mobile ad news this week. Two years after closing its $750 million acquisition of mobile ad network AdMob, Google is connecting the company’s more…

EU Antitrust Officials Seek Remedies From Google

Google has weeks to respond to EU or face proceedings

The European Union Monday put more pressure on Google to come up with "remedies" to its concerns that Google may be abusing its market power. In a letter to Larry…

Google’s Ad Rank to Consider Phone Calls, Not Just Clicks

Bid-per-call coming to AdWords

Google AdWords is going beyond the click. Soon, the company’s key advertising product won’t just let advertisers bid for phone calls; it will factor those calls into Ad Rank calculations. “It’s…

Google AdWords Redesign Looks Beyond Keywords

Company announces new dynamic ads for search

Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues. The AdWords program has always been designed around "keywords, keywords, keywords,"…

Advertisement