Topic: AdWords
Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…
Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…
Facebook isn’t the only company with mobile ad news this week. Two years after closing its $750 million acquisition of mobile ad network AdMob, Google is connecting the company’s more…
The European Union Monday put more pressure on Google to come up with "remedies" to its concerns that Google may be abusing its market power. In a letter to Larry…
Google AdWords is going beyond the click. Soon, the company’s key advertising product won’t just let advertisers bid for phone calls; it will factor those calls into Ad Rank calculations. “It’s…
Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues. The AdWords program has always been designed around "keywords, keywords, keywords,"…
As Groupon prepares for its problematic upcoming IPO, there’s more trouble brewing for the daily deals site. According to Reuters, a U.S. judge said yesterday that parts of a lawsuit…
Google launched interest-based advertising back in 2009, which allowed advertisers to target consumers based on their Web behaviors—regardless of the content of the site they're currently on—and has been slowly…
MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by…
