Topic: Advertorial

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

Fortune Writes Articles Exclusively for Advertisers

Capital One is first to sign up

Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time,…