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Here Comes Another Native Ad Exchange Bidtellect says it can drive medium's rapid growth

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange…

February 12, 2014, 6:00 AM EST

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

AOL Hires B-to-B Vet as Global CMO Allie Savarino Kline lands Advertising.com gig

AOL's Advertising.com Group has named Allie Savarino Kline global CMO as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a business-to-business marketing vet, will join…

December 12, 2012, 11:23 AM EST

AOL Buys Silicon Valley Ad Tech Firm Could ramp up Advertising.com's targeting capabilities

AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

December 4, 2012, 6:04 PM EST

Fast Chat: Advertising.com Group CEO Ned Brody AOL’s ad tech boss looks ahead to 2013

AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business. Adweek spoke with the group's CEO Ned Brody last week about what…

November 30, 2012, 2:35 PM EST

Fast Chat: Tim Armstrong Upon decent Q2 earnings, AOL's CEO talks video series, portal alliance, Ad.com's comeback

AOL announced quarterly earnings on Wednesday, and while the numbers weren't exactly stellar, there were numerous positive signs. Traffic is up, as are global ad dollars and video views. A…

July 25, 2012, 2:27 PM EDT

AOL Restructures, Names COO CEO Armstrong taps CFO Artie Minson to oversee three new divisions at portal

Tim Armstrong is once again tweaking AOL’s organizational structure, hoping to provide the inconstant portal with some momentum and steady direction. To help, the AOL CEO has elevated the company’s…

June 29, 2012, 10:25 AM EDT

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