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Topic: Advertising Week

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Why Facebook Is Taking More of Its Advertising Work In-House

CMO promises 'a lot more science in marketing'

During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of…

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

Tracking engagement, learning what works

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And…

Here's the Real Frustration Behind That Photo of a 'Black People' Panel With No Black People

Sometimes anger makes us hurt those trying to help

Traecy Smith, director of diversity, The One Club Earlier this week, a picture of the first panel at "Here Are All the Black People" ignited a social media uproar. The perception…

David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don't Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo…

4 Things Brands Can Do to Make Influencer Marketing Work for Them

Look for social engagers, and meet halfway

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their…

Tim Armstrong Says AOL Is in the 'Best Position' to Fight Ad Blocking

String of acquisitions will keep it ahead

With the proliferation of ad blockers threatening to wipe out not only ads but also content from publishers' sites, AOL chief Tim Armstrong has every reason to be concerned. But during an…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

Mentoring Can Make the Ad Industry Stronger, but It's a Two-Way Street

Carter Murray never stops learning

Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years. Today, agency employees at all levels…

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