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Topic: Advertising Week

Agencies Must Keep Talent Fulfilled and Engaged Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

November 18, 2013, 10:17 PM EST

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

Adweek Does Advertising Week [Video] What our staff made of last week's industry lovefest: the wins, the fails and the WTFs

Lisa Granatstein, Mike Shields, Tony Case, Emma Bazilian, Tim Nudd, Lucia Moses, Gabriel Beltrone and Andrew McMains offer up their thoughts on the Wins, the Fails and the WTFs of…

September 27, 2013, 7:23 PM EDT

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind Panel discusses how to approach burgeoning ad vehicle

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by…

September 26, 2013, 3:51 PM EDT

Pepsi Going for More Speed, Less Data in Music Marketing How the brand pursues relevance and influence

For Pepsi's pop music marketing, keeping up is essential. "Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during…

September 26, 2013, 2:32 PM EDT

Losing Talent Is What Keeps These CEOs Awake at Night How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

September 26, 2013, 1:06 PM EDT

What the Man Who Invented the Rolling Stones Can Teach You About Branding Image making by Andrew Loog Oldham

Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image…

September 25, 2013, 4:50 PM EDT

A-Listers Don't Sell Celeb Magazines the Way They Used To The bar is higher for cover subjects

Movie stars are no longer a sure thing for magazines anymore.   “The era of the A-List movie star is over,” People managing editor Larry Hackett said at Advertising Week today.…

September 25, 2013, 3:38 PM EDT

Rivals Throw Water on Publicis Omnicom Merger CEOs from Havas, JWT question the deal's size, leadership

The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not. “The complexity is…

September 25, 2013, 2:42 PM EDT

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