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Topic: Advertising Week

Zambezi's Strategy Chief Looks Back on Her First Year on the Job

Kristina Jenkins is overhauling old brands and ideas

Specs Current gig Chief strategy officer, Zambezi Previous gig Culture intelligence officer, mcgarrybowen Twitter @KJxCulture Age 42 Adweek: You spoke on a recent Advertising Week panel about Los Angeles as a creative epicenter. As a…

4 Things You Should Know About Podcast Advertising, According to the Pros

Brands build a relationship with listeners over time

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding…

A Bunch of Brand Mascots Invaded the Adweek Offices, and Things Got a Little Weird

No one's getting much done with these guys around

  brightcove.createExperiences(); Brand mascots are great at delighting consumers everywhere with their wacky commercial antics. But try to put them to…

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

Voice Search Could Become Mainstream Within the Next 5 Years

Or so Bing's 'search evangelist' would have you believe

Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However,…

Brands Like Airbnb and P&G Express Interest in 'Saturday Morning' Social Justice Project

Black creatives aim for conversation, sponsorships

Four prominent black creative directors launched the Saturday Morning project approximately two months ago as a way to further and formalize the sometimes challenging but important conversations facilitated by Black…

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

Mobile app and the NBA dish data at Advertising Week

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based…

Adweek Podcast: Let's Talk About the Clios, Advertising Week and Ads Worth Watching

It's a busy week in marketing land

For the advertising world, this has already been a packed week, with Advertising Week New York underway and the Clio Awards naming the year's best ads.    So we've got a lot…

Why CP+B Is Loving This Election, and Where It's Heading With American Airlines

Plus, CCO Ralph Watson tells us his 3 favorite ads ever

  brightcove.createExperiences(); Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural…

How the Ad Industry Can Help Women Attain Top Leadership Positions

And why they're leaving in the first place

It's a well-known fact that there are not nearly enough women in leadership positions in the advertising industry. This year during Advertising Week, She Runs It (the organization formerly known…

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