Topic: Advertising Week
Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond
By Melissa Hoffmann on Oct. 12, 2014 - 9:08 PM EDT
Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.
It's less about the product placement than the connection
By Michelle Castillo on Oct. 7, 2014 - 3:39 PM EDT
If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…
Third-party measurement firms fear being shut out
By Garett Sloane on Oct. 3, 2014 - 2:02 PM EDT
Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…
Advertising Week panel spotlights 'fem-vertising'
By Roo Ciambriello on Oct. 3, 2014 - 12:15 PM EDT
They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…
#AWXI attendees laud marketing peers
By Christopher Heine on Oct. 3, 2014 - 7:00 AM EDT
Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…
Kik and ESPN show that mobile is gradually taking over digital
By Christopher Heine on Oct. 3, 2014 - 6:00 AM EDT
Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…
But what about future links with Vivendi?
By Noreen O'Leary on Oct. 2, 2014 - 5:52 PM EDT
Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he…
And Jay's motto was, 'Good enough is not enough.'
By Andrew McMains on Oct. 2, 2014 - 4:53 PM EDT
TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…
It's probably closer than you think
By Christopher Heine on Oct. 2, 2014 - 6:02 AM EDT
Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…
Marketers weigh in via a social straw poll
By Christopher Heine on Oct. 2, 2014 - 6:00 AM EDT
While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…